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In the market of stock competition, the concentration of the market is increasing. As consumers pay more and more attention to brand image and product reputation, automobile consumption tends to be more rational, which makes the "Matthew effect" of the car market more obvious. In this environment, the market performance of Japanese brands is particularly outstanding this year, and has gradually caught up with German brands.
Under the stock competition, the concentration of the market is increasing, and gradually tilted to the head brand, consumers also pay more and more attention to brand image, product reputation and so on, automobile consumption also tends to be more rational. In this environment, the market performance of Japanese brands seems to be more prominent, even surpassing German brands. Retail sales in the domestic passenger car market reached 1.992 million in October, up 8 per cent from a year earlier, according to the latest report released by the Federation of passengers, with a high growth rate for four consecutive months, with retail sales of mainstream joint venture brands up 6 per cent year-on-year in October. In the joint venture brand series, the market share of Japanese brands is higher than that of German brands. The Federation of passengers said that 10.
According to the latest statistics released by the China Association of Automobile Manufacturers, the automobile industry is still under pressure from January to July this year. From January to July, China's automobile production and sales completed 13.933 million and 14.132 million respectively, down 13.5% and 11.4% respectively from the same period last year, still falling in double digits. In such a market environment, the market sales share of different departments also show different trends. From January to July, the market share of Chinese brand cars, American cars and French cars all fell compared with the same period last year, while the lost market share was absorbed by German and Japanese cars, while Korean cars remained stable. Industry insiders said: ".
With the release of the domestic car sales ranking, the data show that last year, German and Japanese brands became the two most outstanding car systems in the whole year, with global Japanese sales also selling well, with the top ten single models ranking five. German brands, which are best-selling in China, occupy only two positions in the world. According to the sales ranking of the top 10 single models in 2019, five models are Japanese brands, three American brands, two German brands, Korean cars, French cars and domestic models are not on the list. The Japanese and German models on the list, which are owned by Toyota, Honda and Volkswagen respectively, are also sold in the domestic market and are best-selling models.
As the two joint venture brands with the best performance and quantity in the domestic automobile market, there are no more German and Japanese brands. For a long time, Japanese cars have been instilled with the saying that they are "thin and unsafe". Until many Toyota models adopted its latest TNGA platform, they were impressed by the excellent performance of PICC. On the contrary, Volkswagen, as a representative of the German department, has frequently encountered "rollover".
Car sales in China have declined for two years in a row. under this background, German and Japanese brands are selling better and better, while independent brands, American brands and French brands have declined to varying degrees.
Just entering March 2021, the Automobile Complaints list has been first published. What is slightly different from the previous list is that none of the top 15 models is occupied by German and Japanese cars. From the perspective of the two major car systems on the list, it can be said to be "neck and neck".
The China Automobile Circulation Association released the latest ranking of the preservation rate of joint venture brands. According to the list, the preservation rate of Japanese brands is relatively high in the German-Japanese slaughter list, with the exception of Ford. Other brands, including Korean, French and other American brands, are not in the top 10. The top ten preservation rate joint venture brands, five Japanese brands and four German brands occupy the mainstream, and Ford ranks 10th. In the Chinese market, the quality and reputation of Toyota brand is relatively good, which is also one of the reasons for the high value preservation rate. Toyota second-hand cars not only maintain their value, but also may increase in value, such as second-hand Prado, old crown, Hanlanda and so on. It is often called management property by netizens.
According to a report released by the China Association of Automobile Manufacturers, the overall decline in production and sales in the automobile industry in the first half of this year is still under great pressure, and production and sales have declined for 12 consecutive months compared with the same period last year. From January to June, the production and sales of passenger cars completed 9.978 million and 10.127 million respectively, with production and sales falling 15.8% and 14% respectively compared with the same period last year. In this environment, how will each department's market share evolve? According to the report, Chinese brands, American and legal systems all fell, and the lost market share was taken away by Germany and Japan. Chinese brand passenger cars account for the highest proportion of overall sales, but their market share has declined. From January to June, Chinese brands ride.
According to the statistics of the China Association of Automobile Manufacturers, automobile production and sales in China completed 1.991 million and 1.958 million vehicles respectively in August, down 0.5% and 6.9% respectively from the same period last year. From January to August, automobile production and sales completed 15.939 million and 16.104 million vehicles respectively, down 12.1% and 11% respectively over the same period last year, and the decline still maintained double digits. From the various series of market share announced by the association, the overall sales of independent brands declined the most. In fact, enter 2019 market competition intensifies, Chinese car brand life is not easy, not only sales continue to decline, market share also.
2019 has passed and the overall market performance is still in a state of malaise, but the number of car recalls for the whole year has declined compared with the same period last year, which is good news for the market in a depressed environment. It means that China's automobile market is becoming more mature, and the quality self-discipline of the industry has become more stringent, which makes the recall scale and quantity performance stable.
With the arrival of the last day of each month, it means that the list of various models is coming, although the list of models sold has not been released yet, but the list of model complaints has been released first. According to Automotive quality Network's latest list of car complaints over the past month, there were many seats on the German-Japanese butcher list, which performed better in July this year.
With the arrival of the new January, means that the list of various models is coming, although the list of models sold has not yet been released, but the list of car complaints has been released first. According to Automotive quality Network's latest list of car complaints over the past month, there were many seats on the German-Japanese butcher list, which performed better in November.
According to statistics from the China Association of Automobile Manufacturers, passenger car sales in China in April were 1.704 million, up 10.8% from a year earlier, down 9.1% from January to April. Passenger car sales from January to April increased by 53.1%. The performance of China's passenger car market in April was not optimistic, leading to a decline in annual sales to varying degrees, but even so, the market performance of China's own brands is commendable. Data show that from January to April, China sold 2.828 million brand passenger cars, with a market share of 41.6%, an increase of 3.4% over the same period last year. According to the passenger car departments announced by the association.
when the domestic car market enters the environment of stock competition, the brands of car companies also appear obvious differentiation. Experiencing the trend of "low in front and high in later" in 2020, it further threatens the survival status of weak brands. From the perspective of the industry pattern, the concentration of the market is increasing.
According to figures released by the China Association of Automobile Manufacturers (CAAM) on September 9, car sales in August 2022 were 2.383 million, an increase of 32.1% over the same period last year, of which 1.029 million Chinese brand passenger cars were sold, an increase of 45.3% over the same period last year. Market share is 48.4%, year-on-year
On June 1, the China Automobile Circulation Association released the latest ranking of preservation rates. from the point of view of the list, Japanese and German brands basically occupy the whole list, of which Toyota, Honda, Mazda and other Japanese brands have relatively high preservation rates. Mercedes-Benz, BMW and Audi are also on the list. Other brands are not in the top 10 except Korean Kia at home and abroad, including French and American brands. From the list of the preservation rate of joint venture brands, five Japanese brands and four German brands occupy the mainstream, while Kia ranks 10th. Specifically, the preservation rates of Toyota and Honda in the top two are 74.8% and 74.1% respectively, which are the only two guarantees in the list.
In 2020, the trend of China's automobile market is further divided, and the Matthew effect phenomenon of "the strong is stronger and the weak is weaker" is highlighted. The epidemic and the depressed performance of the car market in the first half of the year further threatened the survival status of weak brands. From the perspective of the industry pattern, the concentration of the market is increasing. A few days ago, the China Association of Automobile Manufacturers released the latest issue of "Market share of different departments of passenger cars", and the trend of different brands in China's passenger car market from January to September was also officially confirmed. From the comparison of the market share of each major car department, we can see that the sales volume of Chinese brand passenger cars still ranks first, but the market share continues to decline, and French brands almost.
The "preservation rate" is not only the embodiment of the value of a car, but also an important reference index for consumers to buy a car. In March this year, J.D. Power Jundi jointly released the latest research report on the preservation rate of cars in China, which ranked the preservation rate of different models for three years from March 2019 to February 2020. According to the ranking of manufacturers, Honda and Toyota occupied the top four seats, with the top five being Guangzhou Automobile Honda, Guangzhou Automobile Toyota, FAW Toyota, Dongfeng Honda and Beijing Mercedes-Benz. In addition to Honda and Toyota, Japanese brands Changan Mazda, FAW Mazda and Dongfeng Nissan are also on the list.
The auto market, which has just finished five consecutive declines and achieved growth, fell again in the first half of this year. According to the Federation of passengers, sales of narrow passenger cars totaled 9.261 million in the first half of 2022, down 7.2% from the same period last year. Except for a 22.7% year-on-year increase in June, sales declined in all other months, especially in April.
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China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
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